How are emerging markets different from developed world like US regardig doing b

How are emerging markets different from developed world like US regardig doing business? Given the five institutional voids, why do companies do business in emerging countries? Pick 2 institutional voids and use your own experiences (or something you have read) to explain why they pose as problems when you do business in an emerging country?Also, please point out something interesting in the paper.
https://hbr.org/2005/06/strategies-that-fit-emerging-markets
What is maneuver warfare? What factors do you need to consider to win a war? When applying military warfare to business, what are the potential problems?
https://hbr.org/2002/04/maneuver-warfare-can-modern-military-strategy-lead-you-to-victory

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