Each student will need to start the research and preparing the analysis skill by

Each student will need to start the research and preparing the analysis skill by doing the case and the case will be assigned by the instructor.  The case studies are designed to provide the students with the opportunity to utilize their analytical reading, problem-solving, and decision-making within the context of this course. Presenters should provide the whole class with a summary of the written paper(at least 10 pages) For this quarter, it will focus on the Crowdfunding trend. Please choose one of the projects either from Kickstarter.com or indigogo.com; then analyze its’ strength and weakness from the marketing strategy view.  At the meantime,  Please use the skill from the reference book: “Data-Driven Marketing” for the case study. The following report will be the guideline for the student’s reference.
https://www.forbes.com/sites/chancebarnett/2013/05/08/top-10-crowdfunding-sites-for-fundraising/#3eaf25be3850
https://en.wikipedia.org/wiki/Crowdfunding

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