Unit 5: The Rock and Roll Moment, Unit 5: The Rock and Roll Moment Early Rock (S

Unit 5: The Rock and Roll Moment,
Unit 5: The Rock and Roll Moment
Early Rock (Stars) Lecture 1: Reading Assignment: The Pop, Rock and Soul Reader (ed. David Brackett) Chp 23-25.
Girl groups, surf, Latin Lecture 2: Reading Assignment: The Pop, Rock and Soul Reader (ed. David Brackett) Chp 26-27
Prompt: Note: Yes – this is exactly the same as Unit 4’s assignment. Do whichever prompt you did not do before. (This is an artifact from a previous version of the course. These two prompts should each be one week’s assignment.)
Choose one of the following prompts and respond in the manner outlined in the “Essay Response Rubric.” Attach your 500 word response as a DOC file.
Prompt 1 (Independent labels):
According to the reading, smaller independent record labels were able to succeed, and even thrive, during the post-war era. This led to the development of rock and roll, as these labels took the lead in experimenting with styles, markets, and tastes.
Using two labels mentioned in the readings as contrasting examples, describe the difficulties that they faced before and after the Great Depression. Second, discuss the techniques by which they worked to overcome those difficulties. Third, describe the ways in which each carved a niche in genre and marketing.
Use the following types of information to guide your essay: What artists, genres, geographic or social tastes defined each label? Were they successful? Where there any specific ideologies or strategies that they used? What role did the producers play (did they allow the artists freedom, did they suggest specific songs or stylistic changes)? Who were the important figures?
Please do the best thank you.

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