Unit IV Discussion Board Question SP

Identify one ad (a static ad, not a commercial) you have seen on a website and briefly describe what is being marketed, the intended audience, and where the ad is from. Then, evaluate which component(s) of attitudes (e.g., affective, behavioral, cognitive) this ad uses in its appeal. Do you think this is a good strategy for the specific product and/or audience? Why, or why not? 

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