Select an industry (e.g., automotive) or a specific company (e.g., Ford) and identify elements of its value chain. Where can information be used to decrease costs or increase customer satisfaction or both? You may find the Marketing Web Sites and Newsletters listing on www.marylouroberts.info useful in carrying out this assignment.
This paper should be full 3 pages and in 6th edition APA format Required to include supporting research. Note citations and references page. DO NOT GIVE A LIST OF REFERENCES WITOUT USING CITATIONS IN YOUR PAPER. YOU MUST VALIDATE/SUPPORT – READ THE RUBRIC