Week 1 Discussion: Consumer Behavior as a Discipline Learning Objectives: Unders

Week 1 Discussion: Consumer Behavior as a Discipline
Learning Objectives:
Understand the meaning of consumption and consumer behavior
Describe the consumer value framework, including its basic components
Discussion:
Why consumer behavior is a field of study? What do researchers want to learn when studying consumer behavior? How can this information be used?
Deliverables:
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